In a statement released by the company, Perfect Corp. emphasized that the acquisition represents a significant milestone in integrating cutting-edge technology. Wannaby, renowned for its virtual try-on technology and digitalization solutions, has worked with over 30 top-tier luxury brands. The acquisition will enable Perfect Corp. to combine Wannaby’s innovative solutions with its own beauty tech tools, paving the way for a reimagined digital experience across fashion and beauty sectors.
Alice Chang, founder and CEO of Perfect Corp., expressed her excitement about this transformative step, stating: “This expansion into new fashion categories such as shoes and bags demonstrates our commitment to innovation and our ability to deliver exceptional value to clients across diverse sectors.”
The acquisition also marks the beginning of a promising partnership between Perfect Corp. and Farfetch, the luxury fashion platform. According to the company, Farfetch will continue to leverage Wannaby’s solutions post-acquisition to enhance its digital shopping experience. This collaboration reflects a shared vision for integrating advanced technology into the future of fashion retail.
Wannaby’s groundbreaking virtual try-on technology, which has already been adopted by numerous luxury brands, brings an unmatched level of personalization and convenience to the online shopping experience. By allowing customers to digitally “try on” shoes, bags, and other fashion items, the technology eliminates barriers between physical and digital shopping, making high-end fashion more accessible to global audiences.
Perfect Corp., already a trailblazer in the beauty tech space with its AI and AR-powered solutions, sees this acquisition as a natural progression toward a broader tech-driven fashion ecosystem. With Wannaby’s expertise, Perfect Corp. aims to redefine the way consumers interact with luxury products online, blurring the lines between reality and virtual experiences.
The move has sparked excitement in the industry, as it promises to reshape how brands engage with their customers in a rapidly digitalizing market. By combining the strengths of both companies, Perfect Corp. is well-positioned to lead the charge in creating seamless, immersive shopping experiences for the next generation of consumers.
Farfetch’s continued use of Wannaby’s technology underscores the value of this partnership. The platform, known for its curated luxury fashion offerings, will integrate these digital solutions to elevate its customer experience, offering shoppers an interactive and engaging journey through the world of high-end fashion.
With this acquisition, Perfect Corp. is set to revolutionize not just beauty but the entire fashion industry. By pushing the boundaries of technology and innovation, the company is delivering on its promise to create exceptional value for both brands and consumers, all while shaping the future of how we shop.